What is the definition of a Vision Statement?

A Vision Statement defines what your business will do and why it will exist tomorrow and it has defined goals to be accomplished by a set date. A Vision Statement takes into account the current status of the organization, and serves to point the direction of where the organization wishes to go.

Your Vision Statement is a marketing tool and a business development tool because it announces your company’s goals and purpose to your employees, suppliers, customers, vendors, and the media.

Do I need a Vision Statement? What’s the value of a Vision Statement?

Yes, all businesses need a Vision Statement.

In concert with your Mission Statement, your Vision Statement will help you define the future success for your business and what your business hopes to become.

Your goals will be identified by measuring the gap between where you are today (your Mission Statement), and where you want to be tomorrow (your Vision Statement), and then defining strategies (goals) to close that gap. When you’ve achieved your goal, it’s time to revisit your Vision Statement and begin setting new goals.

Your Vision Statement must inspire and motivate staff, instill confidence, and represent your business by articulating a common vision of the future.

For these reasons, a vision statement is essential for any small business.

How do I write a Vision Statement?

Set expectations first

If you have already created your Mission Statement then creating your Vision Statement will not be as much work; it is likely that many elements of your Vision Statement will have been uncovered. That said your Vision Statement will still require time, patience, guidance, research, a little sole searching and lots of honesty – just like your Mission Statement required.

Because it is so important it is recommended you have a coach or mentor work with you.

Vision Statements and Mission Statements should clearly and concisely convey the direction of the organization.

Want to learn more about our services?

If you want to learn more about how you and your organization can benefit from our services, call us at 416.617.0462.

We work to build long-term, collaborative relationships that maximize your overall success and earnings.


Copyright © 2015 by Bruce Mayhew.


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